🔍 SEO Audit Tool

Stack

• Next.js App Router, static export
• Convex Audit storage, site management
• Lighthouse Core Web Vitals
• Puppeteer Page rendering & crawling
• Cheerio HTML parsing
• shadcn/ui Dashboard components

Audit Categories

• 01 — Essentials (spam, technical requirements)
• 02 — Fundamentals (helpful content, how search works)
• 03 — Crawling & Indexing (canonicalization, JS, mobile, metadata)
• 04 — Ranking & Appearance (featured snippets, sitelinks, images)
• 05 — Monitoring & Debugging (Search Console, security)
• 06 — Specialty Guides (e-commerce, international)
• 07 — Crawling Infrastructure (robots.txt, crawl budget)
• 08 — Bing (webmaster tools)
• 09 — Google Business Profile
• 10 — Web Dev / Core Web Vitals (LCP, CLS, INP, TTFB)
• 11 — PageSpeed Insights
• 12 — Next.js (image optimization, streaming, caching)
• 13 — Convex (best practices, server rendering)
• 14 — Industry Research (local SEO, link building)

AI Features

• Automated evidence collection (screenshots, HTML snippets)
• AI-generated fix suggestions per rule failure
• Priority-ranked action backlog
• Schema validation (JSON-LD structured data)
• Multi-site management dashboard

Current Status

BUILDING — Rule engine complete with 100+ rules. AI review pipeline functional. SLC Bride audit run completed with actionable backlog. Dashboard UI built. Needs: Convex deployment for multi-site management, scheduled audit runs, and public-facing report generation.

Dobby-owned project. Used extensively for SLC Bride SEO work.

SLC Bride Audit Results

• Full audit completed against saltlakebride.com
• Schema validation: local business, FAQ, article schemas checked
• AI-generated fix backlog with priorities
• SEO copy deliverable produced (homepage, category pages, vendor pages)
• Implementation guide created